User research provides an essential foundation for a design strategy. It helps you to create an optimal product for users. Most importantly, you’ll have the data to back your strategy and design decisions.
User process map
There are hundreds of ways to gain insight into a potential project or user group. I have experience with guerrilla testing, heuristic evaluations, expert reviews, in-depth interviews, multi-variant testing, heat maps, analytics and more.
Understanding click rates on a page and created hypothesis from the findings.
